Ryan Wood

Mars Wrigley
Brand identity

Agency
Jones Knowles Richie

One of the world's largest family-owned businesses, Mars, Incorporated appointed JKR to lead the ambitious rebrand of the corporate brand and its subsidiaries, bringing the privately held company into the public eye for the first time in its history.

A key part of this transformation was Mars Wrigley, the global confectionery business behind brands including M&M's, Snickers, Twix, Skittles, Starburst and Milky Way.

I led the development of the Mars Wrigley brand assets, translating the new corporate identity into a flexible visual system and creating the guidelines that enabled its rollout across the business.
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Ryan Wood

Interested in working together?
ryanwoodstudio@icloud.com
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