Ryan Wood
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Nurofen
Logo, brand identity, guidelines, campaign

Agency
McCann

Rebranding Nurofen, from Reckitt pharma giant, the original inventors of Ibuprofen.

We revitalised their iconic target and launched a bold new global brand platform: ‘Leave the Pain to Us’.

The goal was to re-energise Nurofen with optimism, emotion, and purpose — injecting new energy into the brand while building a distinctive and unified world.
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The updated platform spans the full product range, from headache and body pain relief to children’s fever treatment and solutions for both everyday and acute pain.
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Ryan Wood

Interested in working together?
ryanwoodstudio@icloud.com
LinkedIn

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