04
Nurofen
Brand identity
Nurofen
Logo, brand identity, guidelines, campaign
Agency
McCann
Rebranding Nurofen, from Reckitt pharma giant, the original inventors of Ibuprofen.
We revitalised their iconic target and launched a bold new global brand platform: ‘Leave the Pain to Us’.
The goal was to re-energise Nurofen with optimism, emotion, and purpose — injecting new energy into the brand while building a distinctive and unified world.
The new platform spans the full product range, from headache and body pain relief to children’s fever treatment and solutions for both everyday and acute pain.
Selected Works
MoonsterProject type
Dettol Protectors BookProject type
NurofenProject type
Bebops BBQProject type
DoublemintProject type
VodafoneProject type
Sky BetProject type
DettolProject type
My first projectProject type
Interested in working together?
ryanwoodstudio@icloud.com
LinkedIn
Ryan Wood
Selected works ©2026